Clay Rabbits [Photo via tuchong.com]

From May to October, e-commerce platforms such as JD.com, Suning.com, and Alibaba's Local Life Service have been jointly sponsoring a series of online promotional activities for trendy national brands in the form of "brand + platform" discounts and gifts, providing consumers with a variety of benefits.

From June to October, heads of local enterprises and Beijing-based artisans specializing in traditional craftsmanship will be star guests on the Beijing Public Service Radio's live shows to talk about traditional Beijing business culture, the preservation of time-honored brands, artisan craftsmanship, and other relevant matters. In discussing local culture and goods made in Beijing, they will promote Chinese products and disseminate China's national trendy culture through livestreaming, bulk purchases, and actively engage the community via multiple channels.

Consumers can follow the official WeChat account of the Beijing Fashion Festival (老字号新国潮, ID:gh_e38d94157a7d) to learn more about the activities available and how to participate.

(Source: Beijing News)