[Photo via tuchong.com]

From June 1 to August 31, several commercial districts in Beijing have been holding family-friendly activities to encourage more parent-child recreation. Beijing Fun Capital Wanda Plaza has been holding a series of events entitled "Flower YANG - Children's Fun Festival", which include a street dance challenge, a balance bike competition, and large discounts on clothing. COFCO Shine Hills has been holding the Happy Summer for Children activity with arrival gifts and offers for visiting the 100,000 square meters, garden-like town and the The Aviator experience at Beijing's first indoor wind tunnel. Love at the Moment located at the China World Mall, includes devices that give visitors an interactive experience, a family photo exhibition, and other fantastic ways to have fun. The Place has been holding the Happy Kids' Garden Party in addition to fairs and games.

All six establishments of the Cuiwei Department Store has been offering discounts on children's clothing and supplies up to 40% off. Many parent-child brands offer promotions up to 50% off at the Beijing Grand Pacific Mall. Returning to the Happy Planet at Bloomage Live (Wukesong) provides children's games, snacks and red scarves to cherish childhood memories. In addition, various promotional activities have been organized and celebrated to attract consumers at shopping malls such as the Chang'an Market, Beijing Capital Outlets, Fangzhuang Mall, New World Department Store, and the Changping New Century Emporium.

(Source: Beijing News)