On November 19, the product series of "She Dwen Dwen", the "Year of the Snake" version of "Bing Dwen Dwen" (the mascot of the 2022 Winter Olympic Games), was unveiled in Beijing and has been on sale from November 22.

The Five Blessings Blind Box series of "She Dwen Dwen"

[Photo via CCTV News]

The design of the Five Blessings Blind Box series is inspired by the traditional Chinese folklore "The Legend of the White Snake", with the five figures symbolizing five different lucky stars.

She Dwen Dwen - Immortal of Fortune

[Photo via CCTV News]

She Dwen Dwen - Immortal of Prosperity

[Photo via CCTV News]

She Dwen Dwen - Immortal of Longevity

[Photo via CCTV News]

She Dwen Dwen - Immortal of Happiness

[Photo via CCTV News]

She Dwen Dwen - Immortal of Wealth (Hidden Edition)

[Photo via CCTV News]

The new "She Dwen Dwen" series has been released on November 22 in five Chinese cities including Beijing, Shanghai, Tianjin, Chongqing, and Guangzhou. In December, the products will be gradually available for sale across all provinces and cities in China.

Consumers can purchase at the "Beijing Gifts" Bird's Nest Dual Olympics Themed Store (“北京礼物”鸟巢双奥主题店), "Dongfang Wenchuang" Douyin store, China Unicom App and its 1,500 service halls across 31 provincial-level administrative divisions in China, Gongmei Emporium in Wangfujing, and post offices under the China Post Beijing Branch. During the same period, various "She Dwen Dwen" products such as plush toys, ornaments, badges, and refrigerator stickers will also be available for purchase both online and offline.

(Sources: CCTV News, Beijing Youth Daily)