Participants attend the plenary session of the 7th World Media Summit (WMS) in Beijing, capital of China, Nov. 7, 2026.

[Photo by Jin Liwang from Xinhua]

The 7th World Media Summit held its opening ceremony in Beijing on November 7 under the theme "Media in the Intelligent Age: From Consensus to Action."

It drew nearly 500 representatives from nearly 330 mainstream media outlets, think tanks and government bodies from 112 countries and regions, as well as the United Nations and other international organizations.

The 7th World Media Summit Beijing Consensus was adopted at the ceremony. It calls for joint efforts to advance the transformation and development of the global media industry in the AI era.

Recognizing AI's growing role in media development, the consensus commits to advancing the inclusive and responsible application of AI in the media sector so that advances in AI benefit media organizations at all stages of development and in every country.

The summit also released the Global Media Initiative for the Joint Development of AI Application Standards. Launched by Xinhua, the initiative brings together major media outlets and other professional organizations to safeguard the authenticity of information, protect data security, and uphold media ethics, thereby maintaining public trust in the media.

Under the initiative, participants plan to work together for about two years to develop a set of standards that address different media uses of AI and are validated by media outlets. The initiative also calls for a global database of AI applications.