Beijing's largest POP MART store has officially begun its trial operation at Hopson One. Spanning nearly 500 square meters across two floors, it is currently the brand's largest store in Beijing.

The new store offers an immersive space for trendy toys, centered on Twinkle Twinkle, one of POP MART's popular characters. Located on the outdoor plaza in front of Hopson One's main entrance, a giant inflatable Twinkle Twinkle figure several meters tall has become a popular photo-taking spot. Inside, the store is finished in a soft cream palette, with curved display units and flowing lighting that give it a bright, open ambiance. Above the staircase, a domed ceiling painted with a starry sky and rolling clouds, several Twinkle Twinkle figures and a MOLLY MEGA art wall together form a themed photo-taking trail running across both floors.

A range of interactive activities has been launched. Staff members dressed in Twinkle Twinkle-inspired costumes can be found roaming around. More than a week ago, free Beijing-exclusive stickers were offered to shoppers. Currently, on the second floor, a wish-making corner features a vintage gold bell, and visitors who ring it can each receive a Twinkle Twinkle-themed gift.

(Source: Official WeChat account of the Chaoyang District Bureau of Culture and Tourism)