Humberto from Brazil said that "GO BEIJING" (入京通) has everything international visitors need while traveling in China.

In recent years, Beijing has been continuously improving services for international visitors and residents. By focusing on their needs throughout the entire journey—covering pre-trip preparation, arrival and entry, daily life in Beijing, and response to needs and concerns—the city has built an integrated, accessible service ecosystem. This system integrates four core platforms: "GO BEIJING", the English version of the "Jingtong" (京通) app, the International Web Portal of Beijing, and "Beijing Service" airport service counters. By providing end-to-end, multilingual and personalized services, Beijing continues to enhance its reputation as a hub for international exchange.

Integrated Resources for One-stop Services

The four major platforms unify access points and combine resources from government, cultural and tourism, transportation, finance, commerce, and daily life—delivering comprehensive services across all scenarios, including dining, accommodation, transportation, sightseeing, shopping, entertainment, and administrative services. This integrated approach turns previously fragmented services into single platforms, enabling one-stop inquiries, streamlined processing, and easy access to essential information.

The Beijing Municipal Administration of Government Services and Data Management, in collaboration with Alipay, the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Commerce Bureau, the Beijing Municipal Tax Service, and other departments, developed "GO BEIJING", a one-stop service platform for foreign users. By simply registering and logging in to the international version of Alipay, users can access 39 frequently used services, including ride-hailing, ticket purchasing, and hotel reservations, without the need to download multiple apps. The English version of the "Jingtong" app integrates over 30 popular services, such as hospital appointment booking, English-language maps, and SIM card application reservations, all presented with clear and user-friendly procedures. The International Web Portal of Beijing offers more than 20 scenario-based service packages, covering essential needs such as attraction ticketing, medical appointment, SIM card services, and patent applications for foreign-invested enterprises. It also features a "Policy Toolbox" that contains core policies on investment, taxation, and industry. "Beijing Service" airport service counters offer over 20 services across finance, telecommunications, transportation, and culture and tourism to international travelers upon arrival. It combines consultation and guidance, processing of high-demand services, city branding and visitor information, and distinctive value-added services.

Convenience for Better User Experience

Built around convenience and user-centered design, the four major platforms focus on key stages of critical scenarios. By streamlining procedures and lowering barriers to use, they aim to make services "easier to understand, easier to use, and faster to access".

In terms of language support, "GO BEIJING" allows users to switch freely between 16 languages, including Chinese, English, Russian, Korean, and Arabic. The English version of the "Jingtong" app automatically adapts to English-language mobile operating systems. The International Web Portal of Beijing is available in 10 languages: English, Korean, Japanese, German, French, Russian, Spanish, Arabic, Portuguese, and Italian. "Beijing Service" airport service counters are equipped with multilingual visual smart translation devices where international visitors can make inquiries, seek advice, and handle matters in their preferred languages, ensuring seamless multilingual communication. 

In terms of user convenience, the "Travel Wallet" within "GO BEIJING" supports everyday payments, making it convenient to buy Chinese souvenirs, enjoy local snacks, and take buses and subways. “GO BEIJING” also offers features such as "Tap for Tax Refund" and "Tap to Enter Attractions". The "Jingtong" app innovatively introduces an automated passport recognition system. Users only need to upload a photo of their passport, and the system will automatically recognize and extract identity information to expedite the login process. The "Travelling in Beijing" section of the International Web Portal of Beijing has been optimized and upgraded. It now features five curated categories: "Fancy Events", "Iconic Destinations", "Curated Shopping Choices", "Tasty Offerings", and "Essentials", providing foreign visitors with precise travel information and other services. The "Beijing Service" airport service counters offer on-site, instant services, helping foreign visitors with ATM cash withdrawals, SIM card registration, and airport bus ticket purchases.

An End-to-End Service Ecosystem

Together, the four major platforms form a service ecosystem that spans all stages of a visitor's journey. It ensures services are seamlessly interconnected, whether about planning a trip, navigating the city, handling day-to-day affairs, or addressing concerns. With this closed-loop service model, visitors can arrive easily, stay comfortably, access support whenever needed, and give feedback efficiently.

It is worth noting that the "12345 Online" service is accessible on the International Web Portal of Beijing. If foreigners encounter any issues, have any inquiries, or wish to offer suggestions during their stay in Beijing, they can visit the "12345 Online" section and submit messages online in their native languages. All messages will be routed to Beijing's "Swift Response to Public Complaints" workflow, where relevant authorities will collaborate to resolve them efficiently, forming a closed-loop process of "submission–referral–resolution–feedback". By promptly responding to reasonable requests, this mechanism aims to enhance foreigners' overall experience of living, working, and travelling in Beijing. The "12345 Online" section can also be accessed directly on the English versions of both "GO BEIJING" and the "Jingtong" app. "Beijing Service" airport service counters also provide on-site consultation services.

As Jelena from Serbia observed, "I think Beijing is opening its arms to people from all around the world. And when you've arrived, you soon realize how incredibly convenient everything is."

(Source: Beijing Municipal Administration of Government Services and Data Management)