Many pop-up stores featuring popular copyrighted characters have opened in Beijing. Bookmark this guide for more information!
MINISO × Chiikawa Midsummer-Themed Pop-up Store
New merchandise is available at this pop-up store, with awesome gifts offered for free.
Period: July 25–August 24
Location: East Hall, 1F, Joy City Xidan
Butterbear Summer Tea Party-Themed Pop-up Store
Customers there will find numerous popular, cute products, with plenty of products released offline for the first time. Limited-edition cute giveaways are also available in limited quantities.
Period: August 2–August 31
Location: Atrium, L1, Hopson One in Chaoyang District
The Monsters Wacky Mart
This pop-up store features a giant milk carton and a rotating installation looking like an instant noodle cup, with adorable LABUBU characters hidden inside – perfect for photos! No reservation is needed for entry.
Period: June 13–August 17
Location: Atrium, Zone C, 1F, Beijing APM, 138 Wangfujing Street
Pop-up Store for the 20th Anniversary of "Pleasant Goat and Big Big Wolf"
This store showcases multiple new, awesome products and those popular ones.
Period: July 5–August 17
Location: Atrium, B2, Hopson One
Light and Night × Sanrio Characters Pop-up Store
Besides stunning pop-up scenes, oversized commemorative card sets and brand-new themed merchandise are also available.
Period: August 5–September 5
Location: 1F, Atrium, CapitaMall Crystal
Officially Licensed Theme Pop-up Store of Luo Tianyi
Merchandise from Luo Tianyi's "Infinite Resonance - Glow Concerto" concert is available here. Customers meeting certain requirements will receive related products.
Period: July 16–August 17
Location: B1, Joy City Chaoyang
Azukisan's First Pop-up Store in Beijing
New products, exclusive benefits, interactive games, and a variety of exciting activities await.
Period: 10:00–22:00, August 16–September 22
Location: 2F, Joy City Chaoyang
(Source: Official WeChat account of the Beijing Municipal Bureau of Culture and Tourism)
