[Photo via the Converged Media Center of Changping District]

On March 28, the West Zone of HOPS ON Beijing (北京超极合生汇西区) officially opened. Positioned as a superb shopping destination, this shopping venue houses shops of about 300 brands, with 35 percent being first stores, achieving a 100-percent brand occupancy rate. The project is expected to create an international, trendy luxury fashion landmark in Beijing.

In the sports and fashion sectors, the West Zone features the first stores of ANTA SUPERSTORE, DIDIMAX, and SPRANDI in Beijing, the national flagship store of CAMEL ACTIVE, and the first stores of ANTA SNEAKERVERSE, A blueberry, ITIB, MAIA ACTIVE, and Wearx in northern Beijing. Other stores of unique brands include SANFU's flagship store in northern Beijing, SISYPHE BOOKS's tailored flagship store in northern Beijing, and the first mall-based escape room of Guoyingongyuan Immersive Escape Room Theater (过瘾公园沉浸密室剧场), providing a diverse range of shopping and entertainment experiences for consumers.

[Photo via Beijing Daily]

The West Zone also emphasizes flagship-level parent-child shopping experiences, housing meland club's first projection-art flagship store in China, SKINOW's first store in northern Beijing, and the northern Beijing flagship store of Xiaoxiang Dongwu Gongyuan (小象动悟公园), a business dedicated to indoor zoos, to create immersive interaction spaces for families. Stores of famous children's clothing brands, such as ANTA Kids's first Campus store in Beijing, Hush Puppies Kids's latest concept store, and stores of gb (好孩子) and YeeHoO (英氏), have also been opened to meet varied demands from parents and children.

To mark the opening, the West Zone is hosting the Super Dimension Carnival (超极次元嘉年华), where consumers can find many cosers wandering around, and partake in themed events including a meet-and-greet with popular content creators. POP MART is presenting a special exhibition themed "Loving Hug" (爱的抱抱) for the well-known copyrighted character "Sweet Bean". The first national exhibition of the star giant panda Meng Lan is held concurrently too.

In addition, pop-up stores featuring Zootopia, Doraemon, and warmies are available, along with various promotional events and cashback offers from many brands. The 2025 Beijing Auto Consumption Festival (北京市汽车消费节) and Changping District Consumption Season have also officially kicked off.

With the opening of the West Zone, HOPS ON now has nearly 800 brands with the West and East zones combined. This shopping complex is now the largest of its kind in Beijing, serving as a benchmark for all the park-oriented development (POD) projects in the city.

(Source: Beijing Fabu)