The e-sports cultural complex "Weibo IN", located in the eastern area of Chaoyang Park in Beijing, recently debuted, and held its inaugural event on March 8. As the largest e-sports themed comprehensive venue in Beijing, it was formerly the beach volleyball arena for the 2008 Beijing Olympics.

The "Weibo IN" complex covers a total floor area of approximately 42,000 square meters, featuring an exterior facade of over 600 square meters. The massive LED screen delivers a futuristic visual experience. "Diamond Center", the main e-sports arena, spans the third to fifth floors and can accommodate about 1,500 spectators. This summer, the venue will debut top-tier IP and brand collaborations, along with supporting commercial facilities featuring anime-themed retail, IP-themed dining, e-sports merchandise experience, VR zones, entertainment hubs, and pop-up spaces. Once fully operational, "Weibo IN" is expected to host over 100 large-scale tournaments and over 300 IP-themed events annually, attracting 5 to 8 million visitors.

From March 21 to 23, the squares around "Weibo IN" will host a gathering of contemporary lifestyle brands, including gourmet food, coffee beverages, and handmade crafts. The event will blend outdoor activities, e-sports, and other diverse content, while collaborating with Liangma River cruises and neighboring business districts to attract residents and tourists for weekend festivities.

Following its official opening, "Weibo IN" will collaborate with POP LAND in the western area of Chaoyang Park. It will integrate scenes such as Fangzhou Lake Phase II cabins, lawns and the lake to create an outdoor trendy lifestyle hub and immersive consumption zone for young people.

(Source: Beijing Fabu)