On January 15, the Miniso × "Black Myth: Wukong" combined theme store, Beijing's first MINISO LAND store, was opened at THE BOX Chaowai.

The event venue and facade of the theme store, fully integrated with the game elements of "Black Myth: Wukong", set a perfect sense of the vibe, let alone the cosers, dressed up as game characters in the "Black Myth: Wukong", interacting with the fans. With those minimal motion effects and the Jin Gu Bang (the golden cudgel), the store's 3D naked-eye design created a more three-dimensional and startling overall visual effect. The surrounding décor recreated the game's iconic scenes, giving fans a varied and engaging viewing experience. On the store's second floor, "the Monkey King", holding the Jin Gu Bang and stepping on the colorful clouds, waiting for fans to come forward for photos.

Beijing's first MINISO LAND store, with an area of more than 1,000 square meters, brings together more than 40 global top IPs such as Harry Potter and Disney. 

(Source: Official WeChat account of the Digital Media Center of Chaoyang District)