Beijing Gifts's themed store at Beijing Library just got a total makeover and was reopened to the public. The revamped store serves as an ideal place for reading, shopping, dining, and leisure. It is now a more engaging and inviting creative cultural space.

The upgraded themed store features several newly added zones for displaying and selling goods, showcasing Beijing's rich cultural resources from multiple perspectives. The zones include those for Beijing Gifts's own products, the creative cultural products of the Capital Library of China, the techniques and skills recognized as intangible cultural heritage items in Beijing, the creative cultural products featuring the elements of the Grand Canal, the immersive pop-up offers, and more. Additionally, well-known IP cultural and creative products such as "Bing Dwen Dwen" and "Lord Rabbit" have also been introduced to the store. 

At the zone featuring the creative cultural products of the Capital Library of China, you can find products like the Beijing Library's translucent refrigerator magnets and bookmarks, "book-scented" incense sticks, and the "Longevity Celebration" series of intangible cultural heritage jewelry. During the Spring Festival holiday (January 28 - February 4), this zone will also offer festive shopping experiences, where you can purchase Spring Festival couplets, posters with the character "Fu" (福, meaning "good fortune"), lanterns, and all other New Year necessities in one go!

There are even more exquisite creative cultural products waiting for you there. Come to Beijing Library, where you can experience the new China-Chic elements and buy your "Beijing Gifts" at this new store!

(Source: Capital Library of China)