What fascinating outcomes can be expected when tourism merges with theater, intangible cultural heritage, and shopping district? Let's find out!
Hua Hua Land
Hua Hua Land is the first immersive travel and performance space created by Kaixin Mahua, a performing company in Beijing.


This site comprises the A66 Environmental Theater, Game Theater Space, STAGE ONE Music and Drama Bar, and Creation and Rehearsal Center. Theater enthusiasts and visitors from across China have been attracted to the venue by its well-written original dramas, immersive viewing experiences, interactive games, catering options, and social events.
Beijing Enamel Factory


The production techniques of jingtailan (Chinese cloisonné enamel) of Beijing Enamel Factory are a national-level intangible cultural heritage, renowned as one of the Eight Imperial Handicrafts of Beijing. The site has evolved from a factory focusing on traditional handicraft production techniques to a hub for cultural tourism. Visitors can try their hand at production techniques like copper-strip inlay and enamel filling so as to feel the charm of the centuries-old craftsmanship.
Chaowai UIC (Urban Innovation Center)
Chaowai UIC houses such attractions as historical sites, international franchise hotels and shopping malls. Highlights include Beijing's first Tsutaya Bookstore from Japan, the historic Dongyue Temple, and lively nighttime light events.
THE BOX Chaowai Youth Center is the first commercial space in the UCI area. It features an outdoor basketball court on the rooftop, a chic skate park on the ground, and a pet market where you can walk your dog.

Dating back to the Yuan Dynasty, Dongyue Temple preserves architectural elements from the Yuan, Ming and Qing dynasties. The complex houses numerous stone relics and exquisitely colored Ming-era sculptures and paintings.

As part of the 2024 Beijing Chaoyang International Light Festival, Dongyue Temple hosts a magnificent light show every evening from 19:00 to 22:00. Inspired by the 24 solar terms, this show celebrates the rich heritage of the traditional Chinese culture.


Next to Dongyue Temple, Markor C.A.V.E. was among the 2021 Top Internet-Famous Attractions in Beijing. Its all-white hues and flowing lines give any photo of it an air of artistic appeal.
(Source: Official WeChat account of Beijing Municipal Bureau of Culture and Tourism)