[Photo via Beijing Daily]
Shougang Park, located in the Shijingshan District, is a distinctive landmark on the Xishan Yongding River Cultural Belt. It is not only a witness to Beijing's glorious industrial history but also the venue for the freestyle skiing and snowboarding big air events during the Olympic Winter Games Beijing 2022. The park is dedicated to becoming a world-hit attraction and a new landmark that showcases Beijing's industrial, Winter Olympics, and innovation cultures.
In the post-Winter Olympics era, Big Air Shougang, the world's first permanently preserved and used big air venue, is utilized to its full potential throughout the year. It aims to set an example for sustainable use of Winter Olympics legacies beyond the games. The 2023/24 FIS Snowboard and Freeski World Cup Big Air Event will take place from November 30 to December 2, 2023, at the Big Air Shougang.
Furthermore, Big Air Shougang collaborates with professional organizations in planning and hosting various activities during the snow-making season, attracting more young people to participate and experience. Recognizing the appeal of extreme sports in terms of fashion and trends, Big Air Shougang aims to create IP related to extreme sports events, specifically targeting the youth market. In addition to sporting events, the venue also organizes comprehensive entertainment activities such as outdoor concerts, light shows, and first releases or debuts. As an integral part of cultural tourism featuring Winter Olympics, the Big Air Shougang will concurrently be developed as an exhibition room to promote the Olympic culture and the spirit of the Beijing Winter Olympics, ensuring that the venue is integrated into general public's lives.
In the Xiuchi Pool underwater exhibition hall, the themed exhibition "Hundred-year Development of Shougang" attracts a significant number of viewers. The Shougang Cultural and Creative Shop and the Love Reading Art Bookstore at the foot of the No.3 blast furnace are crowded with customers. Meanwhile, visitors ascending the 40-meter-high viewing platform of the furnace have the opportunity to witness Shougang's historic industrial production facilities. From this vantage point, they could admire the park's picturesque scenery and experience the awe-inspiring grandeur of the industrial architecture. The RE International Center for Digital Creativity, situated near the north silo 7, is a hub for young visitors seeking a unique exhibition experience. It proudly holds the distinction of being the first immersive interactive museum with a focus on "cultural heritage and digital creativity" at its core.
Shougang Park has successfully established a distinct consumption ecosystem that combines catering, hotel-based accommodations, retail, exhibitions, and cultural experiences. According to statistics, since its public opening in May 2020, the park has received a cumulative visitor flow of 11 million people. Particularly after the 2022 Beijing Olympic Winter Games, the legacy of the Winter Olympics has now become a new driving force for the high-quality development of Shougang Park. Big Air Shougang is the inaugural facility at Shougang Park to open to the public, attracting over 1 million visitors. The Shougang Ice Hockey Arena has hosted several prestigious events, including the Chinese TV Drama Flying Apsaras Awards and Starlight Awards ceremonies, as well as the launch ceremony for a series of activities marking the first anniversary of the Beijing Winter Olympics. Shougang Park has become a new landmark that blends elements of culture, sports, and sci-tech innovation.
(Source: Beijing Daily App)
In the post-Winter Olympics era, Big Air Shougang, the world's first permanently preserved and used big air venue, is utilized to its full potential throughout the year. It aims to set an example for sustainable use of Winter Olympics legacies beyond the games. The 2023/24 FIS Snowboard and Freeski World Cup Big Air Event will take place from November 30 to December 2, 2023, at the Big Air Shougang.
Furthermore, Big Air Shougang collaborates with professional organizations in planning and hosting various activities during the snow-making season, attracting more young people to participate and experience. Recognizing the appeal of extreme sports in terms of fashion and trends, Big Air Shougang aims to create IP related to extreme sports events, specifically targeting the youth market. In addition to sporting events, the venue also organizes comprehensive entertainment activities such as outdoor concerts, light shows, and first releases or debuts. As an integral part of cultural tourism featuring Winter Olympics, the Big Air Shougang will concurrently be developed as an exhibition room to promote the Olympic culture and the spirit of the Beijing Winter Olympics, ensuring that the venue is integrated into general public's lives.
In the Xiuchi Pool underwater exhibition hall, the themed exhibition "Hundred-year Development of Shougang" attracts a significant number of viewers. The Shougang Cultural and Creative Shop and the Love Reading Art Bookstore at the foot of the No.3 blast furnace are crowded with customers. Meanwhile, visitors ascending the 40-meter-high viewing platform of the furnace have the opportunity to witness Shougang's historic industrial production facilities. From this vantage point, they could admire the park's picturesque scenery and experience the awe-inspiring grandeur of the industrial architecture. The RE International Center for Digital Creativity, situated near the north silo 7, is a hub for young visitors seeking a unique exhibition experience. It proudly holds the distinction of being the first immersive interactive museum with a focus on "cultural heritage and digital creativity" at its core.
Shougang Park has successfully established a distinct consumption ecosystem that combines catering, hotel-based accommodations, retail, exhibitions, and cultural experiences. According to statistics, since its public opening in May 2020, the park has received a cumulative visitor flow of 11 million people. Particularly after the 2022 Beijing Olympic Winter Games, the legacy of the Winter Olympics has now become a new driving force for the high-quality development of Shougang Park. Big Air Shougang is the inaugural facility at Shougang Park to open to the public, attracting over 1 million visitors. The Shougang Ice Hockey Arena has hosted several prestigious events, including the Chinese TV Drama Flying Apsaras Awards and Starlight Awards ceremonies, as well as the launch ceremony for a series of activities marking the first anniversary of the Beijing Winter Olympics. Shougang Park has become a new landmark that blends elements of culture, sports, and sci-tech innovation.
(Source: Beijing Daily App)