On November 10, 2023, Beijing Publications Distribution Group's "Fragrance of Books" Shu Tao Festival, a grand celebration for readers, opened in Beijing's four major book malls, namely Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building, and Yayuncun Book Building, as well as the special stores of China Bookstore and the Beijing-based featured stores of Xinhua Bookstore. Lasting until November 26, the festival gathers over 100,000 kinds of high-quality books published by hundreds of quality publishing entities across China. Readers can enjoy a maximum discount of 80 percent off on book purchases.

Centered around the theme of "Fragrance of Books", each participating book mall and bookstore will establish themed exhibition areas differentiated by their own characteristics. In addition, the four aforementioned major book malls will set up their own "Second-hand Book Special Zones" where readers can rummage through the old books and purchase their preferred ones.

During the festival, each participating book mall and bookstore will leverage its strengths to promote reading through around 130 offline activities such as interactive reading activities and reading-promoting ones, as well as nearly 30 online live broadcasts. Among them, Wangfujing Bookstore will partner with Aerospace Knowledge Magazine to hold activities such as simulation experiences of the Mars rover and the STAEM aerospace-themed science box experiences. In addition, the Animation-themed Bookstore, Guanzhuang store, and Dashilar store of Xinhua Bookstore will also carry out culture-themed lectures such as "Leonardo da Vinci Would Work on Trendy Arts if Living in the Present Day?". Meanwhile, the "Taste of Beijing" stamp-collecting campaign will also be launched, introducing a new variety of exquisite stamps to bring readers immersive and enjoyable touring and reading experiences.

During the festival, in the Phase II area of Beijing Book Building, Beijing Publications Distribution Group will select 3,000 kinds of books and set up special sales zones online and offline where all the books will be sold at the same price. Readers will be able to enjoy super preferential discounts.

(Source: The Beijing News)