On November 8, the Beginning of Winter, the first solar term of winter of the traditional Chinese calendar, was observed, giving impetus to the seasonal consumption in Beijing. Numerous business districts have been making efforts to foster a wonderful seasonal consumption atmosphere to draw attention from more consumers.
The annual celebrations in various major commercial districts have arrived as scheduled. The Grand Pacific in Beijing marks its 20th anniversary with a grand celebration, offering a whopping CNY 1 million in subsidies for renowned brands, enhanced loyalty points for cosmetics, and gold product discounts based on weight. Meanwhile, SKP's anniversary festivities kicked off on November 9, bringing forth incredible deals such as cashback rewards for meeting certain spending thresholds, the option to redeem points for gift vouchers, exclusive member-only gifts, and a remarkable tenfold increase in points on designated "brand days". The China World Mall has also officially commenced its campaign for its members to trade their accumulated points for various exciting gifts as the year draws to a close.
Several commercial districts unveiled intriguing themed exhibitions, flash mobs, and other events designed to spark feelings of warmth in their consumers. From November 23, 2023, until January 1, 2024, the northern China premiere of "The Malls at Oriental Plaza × Heyone Warm Encounters" will offer visitors a unique and heartwarming experience. On November 17, Joy City Xidan and POP MART will collaborate to present a special collection of character goods created by 12 talented art toy artists to celebrate POP MART's 13th anniversary, available for viewing in person. Additionally, from November 3 to 23, THE BOX Chaowai has brought forth a trendy Badmarket × ASICS joint flash mob, adding to the excitement of the season.
As the temperatures take a sharp dip, dining establishments across the city have wasted no time in introducing a wide array of winter delicacies and consumer-promotion activities. Many time-honored restaurants have experienced a significant surge in sales of their winter specialties. These heartwarming dishes, brimming with warmth and flavor, dispel the chill of winter and infuse a sense of wintertime celebration into every gastronomical experience.
Fully handmade "Yuanmeng Shuijiao" (literally "dream-realizing dumplings") by Shaguoju (a restaurant known for casserole dishes) [Photo by an interviewee]
The municipal parks are also showcasing splendid seasonal looks. The early winter at the Summer Palace reveals the grace of an imperial garden and the unique charm of historic Beijing. In the Temple of Heaven Park, a golden carpet of ginkgo leaves spans 100 meters, complementing the Hall of Imperial Zenith, highlighting the beauty of both ancient architecture and the park's natural elements. As temperatures continue to drop, ski enthusiasts can now take advantage of pre-sale bookings. Nanshan Ski Resort has initiated limited sales of seasonal passes, and there is a fervor for pre-booking weekday and weekend skiing sessions at Yunfo Ski Resort in Beijing.
(Source: The Beijing News)