Shijingshan District to Build an Internationalized Consumption Center City with 277,000 Square Meters of New Commercial Area Added in Past Two Years

english.beijing.gov.cn
2023-08-22

Since Beijing started to develop itself into an international consumption center city, Shijingshan District has ushered in a golden period for the expansion and growth of its commercial carrier. In the past two years, key commercial projects in Shijingshan District, such as Jingxi Joy City, Shougang Park's Chang'an Mills, and Jin'an Uni Elite, have opened for operation, expanding the commercial area in Shijingshan by 277,000 square meters.

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At the same time, Shijingshan District has actively attracted a number of high-quality first-store brands such as Jordan, Snow Peak, Su Xiao Ya, etc. The district has been successfully selected among China's first batch of the administrative divisions piloting the project "Urban 15-minute Convenient Living Circles". Currently, it has 15 areas developed for piloting the project "15-minute Convenient Living Circles", covering 38 communities, of which two sub-districts have been approved as "Demonstration Sub-districts for the Living Service Industry of Beijing Municipality".

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The Beijing 2022 Olympic Winter Games has brought valuable sports resources to Shijingshan. Moving forward, the district will create an ice and snow sports consumption circle integrating venues for mass fitness, athletic training, and event performances. The unique architectural style of the industrial heritage in Shougang Park fits perfectly with the theme of science fiction, which may answer why Shijingshan has hosted the China Science Fiction Convention (CSFC) for three consecutive years, and Beijing International E-Sports Innovation and Development Conference for two consecutive years.

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Shijingshan will take Shougang Park as the core, strengthen the integrated planning of commercial spaces, and create a platform for international-style exhibitions and debut activities. Relying on the opening of new commercial carriers such as Jingxi Joy City and Shougang Park's Chang'an Mills, and striving to realize the introduction of more than 50 first stores at regional and higher levels. Shijingshan District will accelerate the construction of the "15-minute Convenient Living Circles", with 38 such circles to be completed by the end of this year, thereby to further improve the convenience of residents' consumption.

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Notably, the district strives to hold the China International Fair for Trade in Services (CIFTIS) at a high level, strengthening the customized and full-chain support for the exhibition-relevant consumption, and amplifying the commercial supply for and demand-driven effect of exhibitions. In addition, Shijingshan is dedicated to strengthening the integrated linkage between exhibition venues and core business districts, featured sub-districts, cultural venues and tourism and leisure projects. The district will also develop unique exhibition and travel routes, facilitate the improvement of the functions of hotels, inns and other conference facilities, and enhance its comprehensive capacity for exhibitions and businesses.

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At the same time, Shijingshan is responding actively to the 2023 Beijing Consumption Season by carrying out various consumption promotion activities to promote the in-depth integration of culture, commerce, tourism, and sports sectors. Consumption vouchers have been issued for automobiles and other categories, alongside the expansion of online promotional sessions, live streaming sessions, and other activities for boosting consumption. Shijingshan District is striving to create a high-end, fashionable, and vibrant consumption environment by accelerating the realization of supporting measures to promote consumption and high-quality development of the business economy, giving financial support regarding activities for promoting consumption, the brands with first stores and new products to debut, and the development of the night-time economy, etc., and focusing on targeting the introduction of fashionable and trendy brands, the construction of key business districts, and the debut of the first store, etc.

(Source: Official WeChat Account "Beijing Shijingshan")


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