Beijing's cultural and creative parks have explored new ways to weather the pandemic and attract more enterprises, with the occupancy rates in many parks reaching 90%. 

Wenxinhuace Park in Chaoyang district saw its rented space shrink as much as 40% during the pandemic, said Xu Wei, a manager of the park. But the park has continued to focus on the industry of films and television, Xu said. The park has since attracted Huace Media Group, one of the industry giants, into its zone, followed by other companies in the industry. In addition, the park has also explored new business patterns, such as drama-themed bars, to boost consumer spending.

Other parks are exploring similar ways to attract matching businesses. Based on "culture+technology," Yisha Cultural Square in the eastern side of the city has attracted many companies in this regard, including unicorn and listed companies. 

Additionally, riding the momentum of the e-sports industry in China, a digital media industrial park in Chaoyang district is focusing on building platforms for e-sports, attracting many enterprises in this business.