From September 12 to 16, the 9th Colourful World – Cultural Exhibition of Countries along the Belt and Road will be held at the No. 10 Hall of Shougang Park. The event will be hosted by the Information Office of Beijing Municipality, co-organized by CRI Online of China Media Group and Beijing Performing and Arts Group, and supported by the Foreign Affairs Office of the People's Government of Beijing Municipality.

As the most internationalized part of the "Culture and Tourism Services" category at the 2024 China International Fair for Trade in Services (CIFTIS), this year's "Colourful World" will see the participation of over 30 foreign embassies and international organizations in China.

During the event, the participating embassies and international organizations will set up pavilions in the cultural exhibition area to present and promote cultural products, handicrafts, clothing, and musical instruments from various countries. Visitors will have the opportunity to experience exotic customs and the aroma of the cultures along the Silk Road within reach. 

A main stage will also be set up at the event site to carry out special performances of the embassies in China, traditional Chinese cultural and artistic performances, the "Colourful Journey" (a section for culture and tourism promotions), and other activities, which will provide a rich cultural experience for visitors. Additionally, the event will feature a pavilion of "Colourful Goods", which will offer a range of exquisite event-exclusive, copyrighted cultural products that blend unique cultural elements with innovative integration.

Notably, the "Colourful World – Creative Youth" China-EU Cultural Communication Activity and the "Colourful Tea and Coffee" Cultural Exchange will be launched for the first time. These new sub-events aim to foster communication and understanding between different cultures through the exchange of ideas between Chinese and foreign youths, as well as the interaction and integration over cups of tea and coffee.

This year's "Colourful World" will continue to stage interactive sub-events such as the "Silk Road Passport" stamp collection activity, where visitors can get gift bags, and the "Silk Road Post Office" for sending blessings. Famous vloggers from the Belt and Road partner countries will be invited to attend these sub-events and engage in on-site interactive sessions. With a dazzling variety of sub-events and amazing experiential activities, this cultural gala will provide more visitors the opportunity to explore the unique cultures of the Belt and Road partner countries in an all-round way.

(Source: CRI Online of China Media Group)