JD MALL (Beijing Shuangjing Branch) has recently opened, bringing together many first stores. Among them is JD's first offline cross-border experience store in north China, which adopts a model integrating cross-border supply, offline experience and online mall, covering the full chain of international procurement, bonded warehouse operations, customs declaration, international logistics, offline retail and cross-border e-commerce. Here you can find a vast array of products from over 50 countries and regions, including Japan, South Korea, Europe and the United States.

On the first floor, the e-sports zone and the family gaming zone present a wide range of cutting-edge tech products for consumers to try out. Other highlight zones include those for vinyl records, alcohol tasting, photography and camping equipment.

Fujifilm INSTAX Museum, located on the second floor, is the first immersive experience space dedicated to instant photography culture in north China. It has attracted many visitors to take Polaroid photos in front of the in-store displays.

AI elements also make the mall distinctive. In the "AI for a New Life" (AI上新生活) exhibition and experience zone, the latest AI-powered tech products, including AI-powered computers, robots and glasses, are available.

To mark the occasion, the mall offers a wide range of pleasant surprises and discounts for customers. Besides the discounts of up to 50 percent for tens of thousands of premium products, multiple events are also open to the public, including the interaction with All-Round Experience Officers, the masterclass of coffee tasting for beginners, and a traditional Chinese medicine-focused event for wellness.

How to get there?

Address: 31 Guangqu Road, Chaoyang District (formerly Jiulong Mall)

Transportation: Take Subway Line 7 or 14 and get off at Jiulongshan Station, then exit from Exit A — the mall is just near the station; or take Bus No. 348, 23, 669, 312 or 54, and get off at Jiulongshanlukouxi Stop.

(Sources: Beijing Daily App, WeChat account "Beijing Chaoyang")