A shop assistant at a store of creative cultural goods recounts the stories behind the products to a customer.

Exquisite and elegant clothing, ingeniously designed creative cultural products, and other "new Chinese style" items that integrate traditional elements and modern aesthetics are becoming increasingly appealing to young consumers. Whether as an aesthetic style or a way of life, this style offers the young people new choices of expressing their individuality and tastes.

At Ruifuxiang, a century-old time-honored shop in Dashilar, Xicheng District, customers can not only enjoy the traditional ready-to-wear production services, but also purchase "new Chinese style" evening gowns, silk scarves featuring the elements of Ruifuxiang and other fashionable items. The designs incorporate color combinations and elements favored by young people, providing them with new options.

Lianxiang Academy is a "new Chinese style" customized clothing store in Xidi Hongshan Community, Guang'anmenwai Subdistrict, Xicheng District. Every piece of clothing in the store features original designs. Once a customer chooses the style and material, the making process of the garment, including design, pattern-making and final production by skilled craftsmen, typically takes about a month. The long process of creating "new Chinese style" clothing is due to the numerous traditional handicraft techniques involved. For instance, the goldfish-shaped coiled buttons are painstakingly produced by craftsmen, a task that demands a great deal of time.

Entering a store selling creative cultural products on Yangmeizhu Xiejie Street, you will find traditional Chinese creations - embroidery designs, architectural decorations, and porcelain patterns - all featured prominently in creative cultural products loved by young people. These fascinating products, such as fridge magnets, badges, key chains, coasters, postcards, and canvas bags, are mainly designed by Chinese and foreign artists based on historical artifacts. An introduction to the cultural context is provided on the back of the product packaging, enabling customers to deepen their understanding of traditional Chinese culture.