Information consumption experience centers are built to provide consumers with immersive experience that integrate displays, experiences, sales, and training. The retail-based form of service is consumer experience-centered and data-driven as a new platform to cultivate and sense the cutting-edge high-tech information products and services.

Suning.com [Photo via tuchong.com]

Beijing Suning Ciyun Temple Square is located east of Ciyun Temple Bridge, Chaoyang District, Beijing. It is connected by CBD in the west, and to the east lies the Beijing Municipal Adminsitrrative Center in Tongzhou. In 2020, it launched new digital upgrading, which is a new exploration of investigating retail digital resources and reconstructing the digitalization of various capabilities.

The center employs a full-scenario digital integration transformation model and provides both comprehensive 4G/5G coverage and free WiFi. In terms of payment, it features payment through facial recognition, self-payment, self-checkout, and other contactless self-help payment functions. Using advanced information technologies such as Suning big data, VR/AR, and artificial intelligence as a foundation, it has launched numerous new features for an immersive experience such as mobile devices, wearable devices, smart audio and video equipment, and more.

The exploration also integrates unique experience and services such as Suning Cinema, Carrefour, Suning Redbaby, Suning Sports, Suning Jiwu, and other new retail formats, and gathers digital trends, Internet-popular foods and beverages, intelligent technology, 5G experience, an Internet-popular book zone, smart cinema and others. Ultimately it represents important practices regarding digital innovation of full-scenario smart retail driven by Suning technology.

Address: 167 Chaoyang Road, Chaoyang District, Beijing

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