Xidan Joy City [Photo via the Official WeChat account of Xicheng District People's Government]

Five popular restaurants have recently been opened on the 9th floor of Xidan Joy City, with most of them currently in their trial phase. Through this action, Xidan Joy City aims to build the highest mall food court among all the shopping centers in Beijing. The food court is expected to lead to a two-fold improvement in the levels and capacities of dining brands in western Beijing and the business district of Xidan. The zone for fashionable goods and trendy recreational experiences on the 9th floor has also undergone upgrades at the same time.

According to statistics, sales in Xidan Joy City exceeded CNY 1 billion in Q1 2023, with the number of customers received on every single day of weekends rising to nearly 100,000. The catering business on the 6th to 8th floors has demonstrated the most impressive growth and achieved sales of nearly CNY 200 million in the first quarter of this year, representing a 10 percent increase compared with the same period in 2019.

Apart from catering services, Xidan Joy City is set to introduce a range of new stores in the latter half of this year, including the stores featuring guochao (which literally means "China-chic") designs, JNBY+, the popular Korean fashion brand named "no one else", a high-end store of The North Face, and a flagship store of Qiaodan. Its exterior landscape will also receive a revamp. Additionally, plans to renovate spaces on the first and second basement floors will also be implemented in the coming year.

(Source: Official WeChat account of Xicheng District People's Government)