1. BOM Xifanli

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Aiming at integrating traditional, cultural, and experience consumption, BOM Xifanli commits to building itself into a new consumption center that drives the development of new consumption's brands and forms and creating an offline metaverse-themed commercial complex. 

In Chinese, "Xifanli" sounds like "Like you". "BOM", an onomatopoeic word, means exhilarating, representing the creation team's expectations.

Through mobile applications, smart tourism, and other technologies, BOM Xifanli perfectly combines various elements, such as immersive role-play games, pop culture, AR games, game scenes, gimmicks, props, dress-up, and competition, with its scenarios, distinctive culture and business, to customize a business model featuring immersive, live-action games. It is thus an immersive space that connects the virtual world to the real one and blurs the boundary between online and offline experiences. It brings a new form of consumption for the "Gen-Z" and upgrades the traditional business, getting people back to offline consumption and social interaction.

Address: Tower B, Jinma Building, No. 38 Xueqing Road, Haidian District, Beijing

2. Freshippo X Membership Store (Holiday Life City branch)

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As a new type of business launched by Freshipo, the Freshippo X Membership Store (Holiday Life City branch) is the world's first new consumption experience center with a new retail membership system, integrating online and offline operations. It can provide consumers a "half-day delivery" service to consumers within its 20-kilometer radius. With an emphasis on localization, the members-only warehouse supermarket is the first of its kind to sell fresh seafood, meeting consumers' one-stop shopping needs. 

The Freshippo X Membership Store consists of a merchandise display area, an intelligent experience area, and an operation services and storage area. Apart from buying goods at a time sufficient for the whole family in a week, consumers can access  various services at the membership store, be it car maintenance and washing, free professional optometry and eyeglass care, pet grooming, or high-end laundry for home textiles and clothing. 

Address: B1, FC Plaza Holiday Life City, Jiujingzhuanglu, Jiugong Town, Daxing District, Beijing

3. Jin'an Uni Elite

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Located in the core area of the Shijingshan High-tech Modern Industrial Zone and designed by the internationally-famous designing company Gensler, the Jin'an Uni Elite builds itself into a landscape space in the prosperous city, presenting a new beauty of future life. It gathers dozens of catering brands, including the Qianxiguoxiang and Maluji.

More than 85 percent of the first stores in western Beijing will bring you a brand-new culinary experience here. Whether you are looking for a relaxing meal for one person, a romantic date for a couple, a happy family dinner, or a formal business banquet, you will find your favorite.

It also creates an exquisite outdoor space for socializing and leisure. Inspired by mountains and caves, it perfectly combines steel and concrete elements with greenery and water landscape. You can stroll on the sunken plaza or spend wonderful moments with your lover under the dazzling lights to enjoy the bliss. 

Address: Intersection of Fushilu and Beixinlu, Shijingshan District, Beijing

4. Shougang Park—Chang’an Mills

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At the center of the Shougang Park North Area, the Shougang Park—Chang’an Mills, as a vital component of the Shougang Park, shares the geographical resources of the century-old industrial site Shougang Park: Xiuchi Lake and No.3 Blast Furnace to the north, Qunming Lake and Big Air to the south, Shijingshan Landscape Zone and Shangri-La Hotel to the west, and Shougang Industrial Site to the east. It has become one of the landmark projects of urban renewal.  

The Shougang Park—Chang'an Mills, composed of six interconnected areas, gathers the low-density modern office space, commercial complex, multi-functional activity center, and green public space. It is home to six industrial relics. 

As one of the six key projects for upgrading commodity consumption in building an international consumption center, the Shougang Park—Chang’an Mills represents Beijing’s urban renewal projects. It brings commerce, leisure, culture, and sports together, introduces new, international, or special brands, and transforms itself into an iconic landmark and social interaction center, providing consumers in Beijing and beyond with a brand-new, creative shopping experience.

Address: North Area, Shougang Park, Shijingshan District, Beijing

5. Yuanmingyuan Royal Merchant Street

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Located in the Yuanmingyuan, Haidian District, the Yuanmingyuan Royal Merchant Street is built based on the real merchant street in history. Using technologies to restore the street of hundreds of years ago immerses tourists in the bustling marketplace of the "Garden of Gardens" a century ago. 

The street includes three segments: light and shadow performances, catering and snacks, and immersive theme shopping street. Tourists can put on costumes of the Qing Dynasty and admire the jewelry of a century ago. In the "Yuyuanyingge" interactive light and shadow area, tourists can in person admire the 40 scenes of the Yuanmingyuan; enjoy the light and shadow show Qianji Yuanming as if they traveled back to Yuanmingyuan in its prime; and watch a crosstalk performance or listen to the story-telling in Beijing dialect with drum accompaniment in the "Qingyinge" teahouse, enjoying life in the performance full of Beijing features. 

Address: Inside Yuanmingyuan, Haidian District, Beijing

6. Five Cats Recreation Mall

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Situated on the Pingfanglu, Chaoyang District, and adjacent to four business districts of the Chaoyang Joy City, Dongba, Changying, and Communication University of China, the Five Cats Recreation Mall boasts three business forms: immersive recreation, fashion and lifestyle, and internet-famous delicacies. Aiming at the consumer group of Gen-Z born after 1995, it has built itself into China's first offline one-stop recreation and socializing center through an immersive entertainment experience.

Featuring fashion, trends, and youth, the Five Cats Recreation Mall, no longer a shopping-only space, creates an entertainment center for social interaction among strangers. Guided by the principle of energetic life, it combines various forms of entertainment consumption such as games, catering, dress-up and selfies, and performances, helping people maintain a positive attitude toward life and keep hostility away. 

Address: Innovation Park (Pingfang), Beijing Film Academy, Pingfanglu, Chaoyang District, Beijing

7. Tiantan Shiguang

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As a new cultural and creative space of the Temple of Heaven, the Tiantan Shiguang takes promoting the Temple of Heaven's unique culture as its starting point and creates an immersive experience space for visitors to read or take a rest. Its Zhonghe Shaoyue (Chinese imperial music) book bar displays a full range of books, including political and economic books, Chinese classics, world-famous books, and science and life books for tourists to read for free, with the theme of "Public Reading in Beijing."

Various internet-famous products, such as the Temple of Heaven-themed ice cream and ice cream with the flavor of Beijing's mung-bean milk or white liquor, attract tourists to the Tiantan Shiguang.

Address: 300 meters, inside the west gate of the Temple of Heaven, Dongcheng District, Beijing

8. Star & Aerospace Museum

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Built by the Beijing Hangke Culture Media Co., Ltd. of the No.301 Research Institute of the Third Academy of China Aerospace Science and Industry Corporation, the Star & Aerospace Museum is an aerospace industry popularization base specializing in studying and promoting aerospace culture. As a platform integrating aerospace culture, science and technology, and education, it is an education and practice base of the Haidian Community Youth Club recognized by the Haidian District Committee of Communist Youth League of Beijing, a demonstration base of parent-child education in Haidian District recognized by the Women's Federation of Haidian District of Beijing, and an education and practice base for disseminating space culture recognized by the Space Culture Dissemination Youth Professional Committee of the Chinese Society for Science and Technology Journalism. The Star & Aerospace Museum is a big classroom for society.

Address: Inside the Longhui Industrial Park, No.2, Yuquanlu, Haidian District, Beijing

9. Zijin Hotel (former site of Belgian Embassy)

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The Zijin Hotel, the former site of the Embassy of Belgium in China, is a large, gorgeous European-style courtyard. The hotel features an eclectic style popular in Europe and America between the late 19th and early 20th centuries. As an architectural relic witnessing China's modern history, its name has been changed several times, from the Embassy of Belgium in China to the No.14 State Guest Hotel to the Zijin Hotel officially named in 1986. With a history of more than a hundred years so far, it has been not only one of the fifth batch of key historical and cultural sites under national-level protection but a cultural heritage exclusive to Beijing. 

Here, you can immerse yourself in the century-old building to relax your mind and enjoy the beautiful life. Other options include camping and courses on Chinese classics.

Address: No.9, Chongwenmenxidajia, Dongcheng District, Beijing