[Photo via the WeChat account "Beijing Olympic Central Area"]

The 2026 FIFA World Cup is underway! Head to the lawn in the Olympic Forest Park's south zone or Tiantian Zhongyinghui (a cinema complex) for a diverse match-viewing experiences that make you feel like you are in the Americas!

The AI-powered "Super Live" at the open-air theater in the south zone of the Olympic Forest Park is divided into three major areas. Time-based crowd flow control is implemented to ensure a better experience.

[Photo via the WeChat account "Beijing Olympic Central Area"]

The Colorful Carnival Zone (缤纷嘉年华区) brings together multiple platforms for non-stop AI interactive fun. Visitors can watch matches through AI-powered means, partake in e-sports activities, snap photos at themed photo-taking spots, and claim special signature drinks themed around the World Cup.

[Photo via the WeChat account "Beijing Olympic Central Area"]

The Aosen Leshi — 2026 Pitch Carnival Bazaar (奥森乐市-2026绿茵狂欢市集) is open every Friday, Saturday, and Sunday from 10:00 to 21:00, featuring 30 quality vendors offering dishes of multinational cuisines, such as Italian pizza and Mexican tacos, along with craft beer and refreshing beverages. It is indeed a food street exclusively for the World Cup fans.

[Photo via the WeChat account "Beijing Olympic Central Area"]

An immersive live-broadcast area has also been set up. Special live-streaming sessions under the title of "Calling My Match Buddy" (呼叫我的球搭子) are available, with each session aired from one hour before kickoff until the end of the corresponding match. Every session lasts approximately three hours. Well-known soccer commentators have been invited to provide play-by-play narration. Beyond those, each session integrates AI-assisted pre-match predictions, fun quizzes about matches, lucky draws, and more.

The event will run until July 19. The AI technology interactive zone, Aosen Leshi, and other open areas offer free admission, while the live-broadcast commentary area is currently not open to the public.

[Photo via Tiantian Zhongyinghui]

Tiantian Zhongyinghui has been fully revamped with World Cup-themed decorations, delivering a vivid atmosphere and powerful visual impact. The commercial complex has innovatively created an immersive, cinema-style mode for viewing matches, equipped with professional CINITY LED giant-screen equipment and paired with panoramic surround sound. Private viewing suites with food and beverage packages help create an even more splendid viewing experience. In addition, a fun "Goal and Save" challenge invites visitors to score on-target shots to unlock exclusive dining and retail discounts.

(Source: Beijing Chaoyang)