The "Yuanfang Youli × LanMemory" flagship store, operated by Hua Yuan Group, has recently opened at the Beijing Financial Technology Center. This store marks a collaborative effort between Hua Yuan Group's first cultural brand, Yuanfang Youli, and the emerging Hangzhou-based tea brand LanMemory. The store adopts an innovative model integrating tea beverages, cultural creativity, intangible cultural heritage (ICH), and thoughtful services to make the best of cultural resources, empower urban renewal, and drive the deep integration of culture, commerce, and tourism.

Highlights include the fragrant beads crafted by Baitasi Pharmacy (白塔寺药店), the engraved tea sets by the century-old brand Yihetai (義和泰), and the fridge magnets inspired by the Beijing-Hangzhou Grand Canal. The store is filled with a diverse array of creative and practical cultural products. In addition to Hua Yuan Group's own merchandise, the store also offers lesser-known yet culturally rich products.

Besides enjoying premium tea, customers can immerse themselves in cultural experiences. In addition to the products of Baitasi Pharmacy and Yihetai, the store features three national-level ICH items: palace carpets, carved lacquerware, and inside-painted snuff bottles, as well as one ICH item of Beijing: metal forging and engraving. The professional ICH study tour team there offers hands-on workshops, such as those involving diancui (which combines metalwork and feather art), tie-dye, and incense blending.

Moving forward, Yuanfang Youli plans to expedite the promotion of the business format of this new store, to introduce more relevant stores to office buildings, urban renewal sites, cultural and tourism blocks, as well as commercial districts and complexes.