The  series fair, "Explore Commercial Charms of Luxia - Encounter Good  Things", opened on July 5 and will last until August 31. Open every  weekend from 10:00 to 20:00, the fair features five themed markets,  including a traditional culture fair, a handcraft cultural and creative  fair, a special agricultural products fair, a trendy toys fair, and a  sports and fitness fair, catering to diverse needs across all age  groups.

This  fair showcases an impressive collection of exquisite cultural and  creative products from libraries, popular IPs, and top-tier museums in  China and around the world, including Shaanxi History Museum,  Sanxingdui, Yinxu Museum, the Metropolitan Museum of Art, and the  British Museum. In addition to creative displays and exhibition zones  showcasing the cultural heritage of Beijing's Central Axis, the event  offers immersive experiences combining exhibitions, reading activities,  and fairs. Educational tours designed for teenagers are also available,  allowing attendees to experience the charm of culture while enjoying  a fun and relaxing visit.

BMC has  launched the "Surprise Ticket Stub campaign" to enhance the experiences  for citizens and tourists. This includes dining vouchers offering CNY 10  off for every CNY 50 spent, and shopping vouchers providing CNY 20 off  for every CNY 80 spent at the fair. These vouchers can be obtained  through designated payment apps or mini programs. In addition, attendees  purchasing books on-site can use the vouchers on top of existing  merchant discounts.

(Source: Beijing Fabu)