What fascinating outcomes can be expected when tourism merges with performances, intangible cultural heritage, and shopping experiences? Let's find out together!

Hua Hua Land

Hua Hua Land is the first immersive travel and performance space created by Kaixin Mahua, a performing company in Beijing.

This site comprises the A66 Environmental Theater, Game Theater Space, STAGE ONE Music and Drama Bar, and Creation and Production Center. Theater enthusiasts and visitors from across China have been drawn to the venue by its well-written original dramas, immersive viewing experiences, interactive games, catering options, and social events, which include performance production and rehearsal.

Beijing Enamel Factory

The production techniques of jingtailan (Chinese cloisonne enamel) of Beijing Enamel Factory are a national-level intangible cultural heritage, renowned as one of the "Eight Imperial Handicrafts of Beijing". The site has evolved from a factory focusing on traditional handicraft production techniques to a hub for cultural tourism. Here, guests can learn about the production techniques by filling enamel and inlaying copper strips by themselves so as to feel the charm of craftsmanship that hasn't been lost as time goes by.

Chaowai UIC (Urban Innovation Center)

Chaowai UIC houses such attractions as historical sites, international franchise hotels and shopping malls. Notable locations include Beijing's first Tsutaya Bookstore, a famous Japanese bookstore. It also has rich cultural atmosphere, embodied in Dongyue Temple, and lively nighttime light events.

THE BOX Chaowai Youth Center is the first commercial space in the UCI area. It features an outdoor basketball court on the rooftop, a chic skate park on the ground, and a pet market where you can walk your dog.

Constructed in the Yuan Dynasty, Dongyue Temple is known for its numerous stone relics and exquisitely colored Ming Dynasty sculptures and paintings, in addition to its well-preserved ancient architectural complex featuring the styles of the Yuan, Ming, and Qing dynasties.

Every evening from 19:00 to 22:00 at Dongyue Temple, there's a magnificent light show to echo the 2024 Beijing Chaoyang International Light Festival. Centered around the elements of the 24 solar terms, this show introduces viewers to the rich heritage of the traditional Chinese culture.

Next to Dongyue Temple, Markor C.A.V.E. has been one of the Internet-popular spots in Beijing since 2021. Its flowing, fluid lines and all-white hues give any photo of it an air of artistic appeal.

(Source: Official WeChat account of Beijing Municipal Bureau of Culture and Tourism)