Silk Road Rediscovery Tour of Beijing is co-initiated by the Information Office of Beijing Municipality and CRI Online of China Media Group as an international platform for exchanges and communication. From 2016, the branded activity has been joined by 100 former political leaders, think-tank scholars, senior media experts, reputed directors and Internet influencers from 44 countries. 

During the tour of Beijing for cultural exchanges and people-to-people communication, the participants have from their very own perspectives presented the latest, alluring and charming image of Beijing. Over one hundred short videos have been produced showing a reliable, admirable and respectable image of China, while one hundred plus travelogues have also been created to communicate culture, consolidate emotional ties, enhance friendship and promote people-to-people connectivity. All such efforts have further fostered public opinions and cultural foundations for the long-term progress of the Belt and Road Initiative.