The 15th China Tourism Day will be celebrated on May 19, 2025. On the same day, Beijing will launch its celebrations under the theme "Discover Beijing's Endless Charms" (乐游北京 精彩无限) at the World Flower Wonderland Park in Fengtai District.
Highlighted on-site activities will include new product launches, promotional sessions for key new products and lucky draws, online and offline cultural tourism markets, immersive micro-performances, and themed floral exhibitions, among others. The offline cultural tourism market will feature seven designated zones, namely "New Product Launches", "Leisure Vacations", "Tech Experiences", "Gastronomical Discoveries", "Curated Cultural Merchandise", "Premium Performances", and "Consultation Services".
The park will also present dazzling dopamine-boosting floral displays, photo-taking spots with flowers of the Hydrangea genus in different shapes, and the newly unveiled "Emperor's Treasures" (朕的宝贝)_ cultural merchandise collection inspired by phoenix coronets.
Scan the QR code below to claim free access passes for the event on May 19 at the World Flower Wonderland Park (first come, first served). The online cultural tourism market will start on May 13 via the "Beijing Smart Tourism Map" (北京智慧旅游地图) WeChat service account.
Additionally, events in 16 districts will be launched in staggered schedules throughout May to offer diverse experiences not to be missed.
Chaoyang: 520 Romantic Cruise Season
The event will feature a series of waterfront activities for couples, including offline check-in interactions, flower giveaways for couples, romantic onboard dining, and cruise tours, among others.
Location: Liangma River International Style Waterfront, Chaoyang District
Date: May 20
Mentougou: "Tanko Echo - Indie Spring Live" Music Festival
By integrating natural soundscapes with indie music, this event will deliver "fun and creative" outdoor cultural experiences and form an immersive cultural party for music fans.
Period: May 17–18
Location: TANKO Moofland, Mentougou District
Shijingshan: Amazing Kids - Summer Dream-Making Carnival
This event will feature unique garden tours integrating the elements of the Children's Day and the Dragon Boat Festival, along with public-benefit initiatives such as free entry.
Period: May 31 – June 1
Location: Langyuan Park, Shijingshan District
Haidian: San Shan Wu Yuan Cultural Bazaar
The bazaar will integrate intangible cultural heritage-inspired products, space-themed beer, and an academic café and bar to create a distinctive cultural and artistic corridor.
Period: Weekends and public holidays from May 1 to June 2
Location: Tongqing Street, Haidian District
(Source: Official WeChat account of the Beijing Municipal Bureau of Culture and Tourism)
