IP Surge
It will provide copyright co-branding of trendy arts and exhibition IP cooperation, show the platform model for efficient development of cultural IPs, promote resource integration, and stimulate innovation vitality.
Traditional Cultural Innovation
The exhibition will highlight the love of natural environment born in China and the traditional cultural design works that have a good impact on biodiversity, so as to further promote the role of design forces in the future of global issues and cultural development.
Urban Links
It shows the new model of urban experience design development in the new era from multiple dimensions, gathers and shares design innovation results, and presents different perspectives focused in design.
LIFE AESTHETICS
The 6th Floral China 2021, with the theme of "Parallel Universes", will build a cross-boundary exhibition through flower design. Diversified forms of exhibition will be presented in this year to focus on designers' personal artistic proposition, especially MINI solo exhibition, and explore future relation between human and nature, and provides plural perspectives on another world, another life and another self.
Youth Power
“Youth Power” will give full play to the popularity and influence of the Design Expo, improve the professional quality of selected works, and become an important platform to display the achievements of youth design development, promote the transformation and incubation of youth’s design achievements, and accumulate the innovation and development momentum.
CAMPING GARDEN
In addition, the leisure experience area presented by Flower China International Design Festival, ViViCat, One Ninth Lab, Coffee GAGA and other brands is one of the highlights of this event featured by the integration of vision and taste. The exhibition area combines floral works, funny installments and design food, and will provide a high-quality resting place for the audience.
Design Forum
According to the theme of “Brand Power” of the 2021 Beijing Design Expo and the linkage planning of the sector content, KOLs in the field of design are invited from home and abroad to participate in the forum and discuss new possibilities and new trends of design culture.
Date: 18th-21st September
Venue: National Agricultural Exhibition Center
Laurel Award
Initiated by Beijing Design Expo, the Laurel Award joined hands with design industry associations and invited juries of global design industry; from such perspectives as innovation, professional, sustainability and influence, Laurel Award reflects the development trend of future design, for global designers, design brands and design programs. This award manifests the “Design + Infinite” concept, highlights “integrating design in daily life and improving life quality with design”.