On December 1, the 6th "Snow & Ice" carnival was held in Shunyi, Beijing this year. Lasting for 3 months, the carnival will witness the coming of major festivals like New Year, Spring Festival and Lantern Festival, meeting people's need in winter for recreation in Beijing's suburban. The carnival is an important "business card" of Shunyi District.
The event has been held successfully during the past 5 years and favor by people in Beijing-Tianjin-Hebei region. This year, it will integrate local winter tourism resources, such as its transportation, hot spring resources, ski resort of national level, together with industries, local cultures, folk art, winter sports, etc., and make the carnival fully benefit local people. The whole event contributes to the preparation of the Beijing 2022 Games and the popularization of winter sports.
This year's carnival includes the following highlights:
First, the event aims at attracting global people with a quality life who love sports and entertainments.
Second, the opening ceremony will be a feast of culture and tourism featuring winter sport performances, showing expectation and support to the Beijing 2022.
Third, in the post-COVID era when a new consumption pattern, the e-commerce livestreaming, has become a driving force for economic boost, the presenter groups promoting cultural products of Shunyi winter carnival will be implemented to stimulate consumption.
Fourth, an virtual card can be acquired from the official account, Shunyi Tourism (Shunyi Lvyou), on Wechat. It will offer discounts in different tourist attractions for the holder, so as to improve traveler's purchasing experience.
Fifth, diverse activities introducing Shunyi will be put to the ground during the carnival.
Sixth, all-round multi-media promotion on TV, news website, and social media platform such as Weibo, WeChat, and Xiaohongshu will be adopted.
Shunyi District Bureau of Culture and Tourism has the ambition to create a "new winter sport center" in the district. Hence, the carnival will be a key opportunity for the whole district to promote winter sports.