SOLANA Light Festival [Photo via VCG]

China World Mall - Designer Toy Festival

Recently, China World Mall joined hands with the well-known designer toy brand Popmart for a panoramic exhibition to promote the designer toy culture through designer toys, art and interaction. The move also marks the kick-off of a special offline theme exhibition to celebrate the 15th anniversary of Molly - a hit toy line of Popmart, where an array of limited-edition anime figures will show up altogether for the first time until January 3, 2022.

Apart from the exhibition, the Mall also launched on December 18, 2021, the annual Carnival on Ice, which features figure skating performances and games at the rinks as well as ice-and-snow theme shops and mini complexes offering the new business form of ice and snow sports.

SOLANA - Light Show of Ice and Snow

On December 3, 2021, the fourteenth SOLANA Light Festival opened. Aiming to interpret winter outdoor sports in various ways by illuminating Beijing through art, light and sports, the event runs from Christmas, New Year, the Chinese Spring Festival, all the way to the Lantern Festival until February 28, 2022. This year, the art installations come from the Spanish artist Miguel Angel Camprubi, who created a miraculous and fun Ice and Snow Family with designs of innocence and humor as well as bright and bold colors, scattered over different places of the mall.

Beijing Longfor Paradise Walk - Happy Paradise Walk

On December 4, 2021, Longfor Group introduced the promotional event Happy Paradise Walk in different cities across China. The six Paradise Walks in Beijing, themed with different dreamy topics, will offer consumers a happy and romantic experience with creative theme activities and scenarios. The electronic music at Changying Paradise Walk, the Phantom of the Opera at Lize Paradise Walk, the flying whale drones at Daxing Paradise Walk and the 200-square-meter dreamland at Chang'an Paradise Walk are nothing more than passion, elegance, fantasy and fun. Meanwhile, the outdoor party at the rink of Fangshan Paradise Walk together with the 700-plus-square-meter ice and snow carnival at Xiyue Paradise Walk will free people from the winter bore.

During the 30-day event, the six Paradise Walks will hold big promotional activities involving over a thousand brands on key days such as the Double Twelve and New Year's Eve.

Livat Centre Beijing - Winter Theme Event

On December, 6, 2021, Livat Centre Beijing inaugurated the theme activity of "Meet at Livat, Double the Happiness". Until January 3, 2022, the mall will be turned into a perfect holiday getaway for citizens, spreading the fun of original children's plays, innovation performances and interactive entertainments among both adults and children. Livat will also celebrate its seventh anniversary, when visitors can enjoy a variety of benefits for three consecutive days.

(Source: Visitbeijing.com.cn; People.com.cn; The Beijing News; Ynet.com)