Sticking to the concept of “pursuing humanism and pioneering”, the Creativity Kindles Beijing, themed “Green, Growth, and Original: Dongcheng Creation in the Context of Urban Renewal, is presided over by the local authorities and features major lights and artistic installations along Beierhuanlu Road and Chong-Yong Avenue by the businesses in the Park. It is committed to engage the individuals and businesses in the Park to disseminate the local culture and realize the local development driven by branded activities by urban walk-in visits.
The activity is divided into five components, including the opening ceremony, lights and installations design show, industry forum, design exhibition, and artistic community. It will be staged in such buildings and creativity parks such as Raffles City, COFCO Land, Yonghe Hangxing Park, LD Design Center, People’s Fine Arts Creativity Park, BDK Creativity Park, Jiacheng Impression Culture Park, Hengxin Shambala Cultural Innovation Industrial Park, Dongsi Hutong Museum, Hongqiao Market, Dongyong Entrepreneurship Valley.
1) Chaoyangmen Area @ BJDW 2021: Design for the People 7.0 – Chaoyangmen Experimentation.
With the main theme of “Design for The People”, Chaoyangmen Area has been a BJDW venue since 2015 and raised a concept of “people-oriented design in everyday life”. Focusing on the issues related to the topic on community and based on the locally everyday practice, Chaoyangmen Area presented with the annual themes of “Community Building”, “Cultural Community”, “Daily Life in Community”,“Sustainable Community” and “Re: Community” during the past few years. In 2021, Chaoyangmen Area proposed its 7.0 version of “Design for the People”, with a new annual theme – “Chaoyangmen Experimentation”. It will be an important event to present the realities of the communities in a new era. Under the topic of “Chaoyangmen Experimentation”, there are three sub themes: daily design (sustainable design), brand design (constructive design), and social design (people-oriented design). The explorations, experiments and experiences in Chaoyangmen Area will be shown, enjoyed and shared under the framework of those sub-themes. The events included forums, exhibitions, excursions and on-line lives.
2）Beijing Hongqiao market
Beijing Hongqiao market Co., Ltd., located at No. 46, East Tiantan Road, Dongcheng District, Beijing, is an important foreign service reception unit in Beijing, which has been committed to expanding China’s Pearl world influence, promoting the development of China’s pearl industry, spreading Chinese traditional culture, inheriting intangible cultural heritage skills and exporting Chinese services. Now we are building a new consumer brand Incubation Platform with the innovative and integrated development of “culture, business and tourism” as the core competitiveness. Realize the transformation from traditional consumption format to “culture + science and technology” dual enabling cultural consumption service platform.