The “Nanniwan Program for China’s Brands”, jointly initiated by Beijing Gehua Cultural Development Group and the Management Committee of Yan’an Nanniwan Development Zone, is committed to being an important carrier of the “Spirit of Nanniwan in the New Era”, with the regional brand building as an important foothold to enrich and enhance the “Nanniwan Plan for China’s Brands” by observing S&T revolution and profound social changes from the perspective of the new era, advocating independent innovation and autonomous control, and focusing on fostering a number of responsible and innovative entrepreneurs with the Nanniwan spirit, incubating a number of technology-based independent and controllable innovative products, and supporting a number of innovative brands with core competitiveness, thus contributing to the construction of the “Nanniwan Plan for China’s Brands”.