Date：

25th September, 2021

Location：

Media Center

In order to implement the strategic deployment of relevant state departments with regard to strengthening brand building, tell the Chinese stories through brands, enhance the international influence of traditional Chinese culture, promote the cultural exchanges between Chinese and foreign brands, and give full play to Chinese national brands represented by Chinese time-honored brands in the international business exchanges, the first “Beijing Brand Week” will be launched on September 27, 2021 with the cooperation made by Beijing Design Week, China International Public Relations Association, China International Chamber of Commerce and other institutions. “Beijing Brand Week” will also become an independent sector and be included in the activity unit of Beijing Design Week for the first time.

The “Beijing Brand Week” in which the China Time-honored Brand Development Forum under the theme of “Brand Power” will be held to gather industry leading enterprises and industry elites, including China time-honored brands and landmark products and to intensively display a number of excellent products of Chinese time-honored brands and “Landmark Product” brand enterprise. The authoritative mediaConsumption Dailywill release the brand communication list with the models of Chinese time-honored brands.

Hosts：

Beijing Design Week Organizing Committee Office

China International Public Relations Association

China International Chamber of Commerce

Organizers：

Strategic Communication Committee of CIPRA

Membership Development of CIC

Boya Brand Research Institute, Communication University of China

Co-Organizers：

Chidu Finance(Beijing)Intelligent Technology Co.,Ltd.

Beijing Force Future Interactive Technology Co., Ltd.

Shenzhen Fast Knife Upgrade Positioning

Consulting Co., Ltd.