The 2021 Beijing Design Week is themed by “Brand Power”, which is designed to integrate design functions into China’s new development pattern. The 2021 Beijing Design Week focuses on exploring China’s brand innovation direction by outlining the brand development path and sorting out the brand innovation models.

The Theme Exhibition of the 2021 Beijing Design Week is titled “Practice of Concepts, Cultural Inheritance and Innovation - Invitational Exhibition of National Image Art Design Achievements”, following the milestones since the 18th National Congress of the Communist Party of China, focusing on important events and projects, fully displaying and summarizing new achievements in national image design in the new era, further demonstrating the power of design to serve national economic and cultural construction and enhance national brand identity, and helping Chinese design move towards a new pattern and achieve new development.

Date

October 1 - October 25, 2021

Venue

Floor B1 of the atrium of Vanke (Wangjing) Times Center