A new trendy pop-up store for New Year's gifts recently made its debut on Wangfujing Street. The store is created by Beijing's municipal-level souvenir platform "Beijing Youli".The pop-up store will be open until February 4, 2024.

Citizens take pictures in the store.

Upon entering Wangfujing Street, you will be greeted by a massive red gift box-shaped pop-up store in the front of the Beijing Department Store. Inside the store, you'll find unique New Year's gifts on display, along with a specially designed interactive wheel named "The Dream Station" for visitors to capture the moment along with a specially designed interactive lucky wheel, namely The Dream Station, for visitors to capture the moment.

Citizens visit the "Beijing Youli" limited time pop-up store.

The "Central Axis Tea Book" tea gift box made in collaboration between "Beijing Youli" and Jinghua, a famous tea brand in Beijing, is the main product in this year's New Year's gift collection. The"Central Axis Tea Book" features seven magnificent buildings along Beijing's Central Axis, closely intertwined with seven varieties of Chinese tea. The gift box also comes with a tea book in both Chinese and English versions.

The cultural and creative series of Wangfujing Dream Factory emphasizes practicality and fun, featuring plush toys and eco-friendly products, among others. In light of the upcoming Year of the Dragon, the Wangfujing Dream Factory's "Golden Dragon and DancingLion" series of Chinese New Year-themed products are also presented in the pop-up store.

The pop-up store offers Beijing Silk Figurines for sale.

Citizens shopping from the selection

The products introduced in this limited-time store emphasize innovation while preserving the heritage of Beijing's time-honored brands. Additionally, there are fridge magnets featuring Beijing elements such as vintage mailboxes, Beijing roast duck, and candied hawthorns, allowing consumers to immerse themselves in the Beijing flavor while inside the store.

(Source: The Beijing News)