The 2023 Autumn/Winter (A/W) China Fashion Week recently commenced in the Beijing 751D·PARK. Running from March 24 to 31, the fashion week includes nearly a hundred events such as fashion shows, fashion forums, and professional competitions. It is worth mentioning that the fashion week places more emphasis on the commercialization of original designs through cooperation with business districts so as to promote the launch of "first stores" and new products and help designer brands hit the market at a faster speed.

[Photo via Beijing Daily]

The China Fashion Week serves as an important stage for domestic and foreign fashion designers and well-known brands to show fashion trends and build brand images. This year's fashion week highlights cultural expression and original brands' application of digital technology as well as their ideas of sustainable fashion, with the aim of boosting design productivity, brand confidence and practical commercialization, and leading the upgrading and renewal of the industrial structure.

Regarding commercialization, the fashion week strengthens cooperation with Beijing Fun and other distinctive commercial landmarks and shopping centers, with a focus on such topics as Chinese-style fashion and cultural creativity. Through the debuts of new designs, products and shows, such cooperation can spur spending and help designer brands explore the market with online and offline empowerment.

[Photo via Beijing Daily]

In terms of fashion industry, the fashion week works to increase fabric companies' fashion and trend shows, in order to better connect downstream apparel brands and designer brands to upstream industries. 

(Source: Beijing Daily)