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Major shopping centers in Beijing have embraced increased customer numbers and improved sales since January, with some even outperforming the same period in 2019.

According to the municipal commerce bureau, the total customer volume in Beijing's 60 major shopping areas reached around 202.3 million from Jan. 1 to Feb. 7.


[Photo via Beijing Daily] 

Livat Center in southern Beijing's Daxing district, one of the most popular shopping destinations in Beijing during this year's Chinese New Year, saw a total customer flow of 1.5 million from the first to the 15th day of the first lunar month, a rise of 86% year on year. The shopping center also generated a 41% year-on-year increase in sales revenue.

Customer volume during this year's Spring Festival holiday was 20% higher than the same period in 2019, and some 163 stores in the mall broke their monthly sales records, said Zhou Xin, general manager of Livat Center Beijing.

Sam's Club opened last December in Xihongmen, Daxing district, and also experienced a daily customer flow of nearly 20,000 and daily sales revenue of nearly 6 million yuan ($880,000). "Besides residents in Daxing, a lot of our members from other districts and even those from Zhuozhou and Gu'an in Hebei province come to shop in our store," said Yu Miao, vice general manager of Sam's Club in Daxing.

During the holiday, customer flow on Qianmen Avenue reached a historic high with daily flow peaking at 200,000. Meanwhile, an executive at Wangfujing Shopping Mall said that customer flow there doubled during the Spring Festival holiday compared with the same period last year.

According to the municipal commerce bureau, Beijing will accelerate the construction of new shopping centers and renovate several existing shopping areas this year to offer customers an even better shopping experience.