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Beijing will support the opening of first stores of major brands through multiple consumption-promotion measures and launch a "green channel" service in terms of site selection and promotion for the stores, said Yan Ligang, Director of Beijing Municipal Commerce Bureau during the 2021 Municipal Commerce Work Meeting on February 8. It will create a platform for debuts of global brands to support the opening of famous flagship stores, and develop a comprehensive evaluation system on such work.

Driven by the city's nighttime economy development plan, a bunch of nighttime landmarks, business districts and living areas will be set up throughout the capital by enhancing "Night of the Capital" consumption. Themed activities will be continued while enterprises will be supported in the building of dining streets featuring "late-night canteens".

Beijing will promote e-commerce and express delivery services in rural areas, upgrade rural commercial service facilities to improve the efficiency of its agricultural supply chain. Aided by a working mechanism integrating consumption promotion, Beijing will better the quality of service supply in sectors such as culture, entertainment, tourism, sports, healthcare, care of the elderly and information. Enterprises will also be encouraged to develop diversified staple foods that meet market needs through establishing a differentiated, distinctive system of staple food products.

To upgrade international consumption, Beijing will optimize the distribution of duty-free stores across the city, and accelerate the opening of port entry duty-free stores at Beijing Capital International Airport and Beijing Daxing International Airport. Pilot projects for sales of imported medicines through cross-border e-commerce services will be promoted. The scope of the "post-purchase tax rebate" pilot for departure tax rebates will be expanded while the departure tax refund service will continue to be improved. Efforts will also be made to support the construction of cross-border e-commerce bonded warehouses and experience stores and promote the "online purchase of goods in bonded warehouses + offline self-pickup" model.

(Note: Content source is from The Beijing News.)