[Photo via Beijing Daily]

The 2023 Beijing Xidan Fashion Festival got underway on February 26. The festival kicked off with a live-streaming event at its main venue, Xidan Joy City, with parallel live streams at a number of branch venues, including Caibai Jewelry, Hanguang Department Store, the Neiliansheng Shoe Shop, the Qinghuachi Bathing Center and other famous stores in Xicheng District.

This year the festival consists of 28 series of themed activities under four sections. These more than 400 activities will cover innovative development of time-honored brands, special sales of classic products, and digital consumption, creating a downtown landmark for quality consumption.

Among the four sections themed on the four seasons, the spring section has commenced on February 28, with eight themed activities including the Xicheng Consumption Season. These activities have showcased quality products ranging from clothes and foods to home appliances.

The summer section will start in June and likewise consist of eight themed activities such as the "Fashionable Xicheng District" event. It will run the gamut of offerings from tea culture and products featuring Chinese fashions to digital consumption.

The autumn section will kick off in September and include seven themed events such as the Beijing International Fashion Festival. Scheduled activities include international fashion events, creativity competitions for time-honored brands, and promotional events for a variety of popular attractions for visitors.

The winter section is scheduled to get underway in October. It covers four themed events such as the E-commerce Promotion Conference and Activity Series and the Time-honored Brand Design Fashion Show.

Also lined up for the 2023 Beijing Xidan Fashion Festival are the special "Tranquil and Elegant Xicheng District" night economy session and "Love in Xicheng District" themed events set to continue throughout the year.

The festival has planned consumer vouchers valued at about CNY 10 million to support a steady stream of exciting events launched on the "Consumption in Xicheng" platform to benefit consumers year round. 

(Source: Beijing Daily)