The second 8.8 Beijing Sports Consumption Festival is centered around the theme of "Loving sports, loving life" and is comprised of four segments: online shopping, online reservations, online competitions, and online courses.

Playing football [Photo via tuchong.com]

Starting July 23, consumers can collect vouchers for the Beijing Consumption Festival on the activity landing page of JD.COM and use them to purchase sports equipment. At the same time, consumers can sign up for online competitions, online courses, and make reservations for thousands of stadiums and gyms within the city.

On July 30, Keep, a famous online sports community in China, launched its online shopping, online competitions, and online courses. The TikTok E-commerce and Ocean Engine utilize online reservation and online shopping to invigorate the Beijing Consumption Season. Alipay, SCPG Beijing and City Pass have rolled out reservations for stadiums or gyms at special prices, offline themed activities and online running competitions.

Online Shopping- Cooperate with e-commerce giants, extend the activity period, launch various online activities, and promote domestic brands

This section will provide consumers with subsidies and superb discounts for domestic sports brands. Combined with live stream commerce, local sports brands and products unique to Beijing will also be promoted.

Online Competitions - Constantly energize the sports consumption festival

During the festival, some of the offline activities have been selected to provide experiences resembling those online, and many of the online competitions will be jointly held by the sponsor and supporting units. Many events will be promoted in this fashion, including the half marathon, the national broadcast gymnastics contest on the cloud, Olympic-themed online walking and running races. Exclusive events will be held to promote the integrated development of sports, consumption, culture and tourism.

Online Reservations - Freebies and discounts for stadium and gym reservations

Customers can get freebies or discounts when booking stadiums or gyms. Different platforms will offer services covering online booking, coupons, and offline verification during the festival.

Online Courses - Integrate high-quality teaching resources from top platforms and impacts of sports stars and KOLs

The mass fitness guidance lectures will be broadcast live to help popularize authoritative sports and health knowledge. Free online sports and fitness courses will be provided to Beijing residents so as to help promote the "fitness-for-all" demonstration project across the city.

(Source: Beijing Municipal Bureau of Sports)