The Smart and Information Products Consumption Festival was launched at Zhong Guan Cun No.1, Haidian District on July 23 as part of the Beijing Consumption Season. The festival will last until the end of September, and many companies will offer CNY 1 billion in consumer vouchers for smart and information products.

Smart home [Photo via tuchong.com]

The map of smart and information products consumption in Beijing including the locations, opening hours and characteristic activities of nearly 500 smart and information products experience stores and centers will be released on Amap. In addition, public classes will be held for consumers to help them better understand the changes to everyone's personal and professional lives in the digital economy era.

In terms of the promotion of new products, hundreds of new smart products by smart products manufacturers and sellers (including BAIC Group, Suning, Xiaomi, iFLYTEK, Netease Youdao, COL, Easyhome and Red Star Macalline) will focus on smart communication, smart wearable devices, smart home decoration, smart household supplies, smart household appliances, smart automobiles, and flash mobs in business districts.

In terms of promotions and discounts, CNY 1 billion in consumer vouchers for smart and information product consumption will be distributed by more than 2,000 stores from over 300 famous companies. One million consumer vouchers worth CNY 100 million will be released in North China by Suning, as well as up to CNY 1,500 in subsidies for household and information appliances as well as summer promotions for information appliances. Youdao will offer 1 million CNY 100 consumer vouchers for a grand total of CNY 100 million. These vouchers will be good for the purchase of smart hardware such as the Youdao dictionary pen. In Beijing, the ICBC Beijing Branch will issue consumer vouchers offering CNY 5 off CNY 20 purchase through its official mobile app on each Friday.

(Source: Beijing Daily)