Highlighted City for Summer and Winter Olympics: Promotional Short Videos Released on Host Cities of Beijing 2022 Winter Olympic Games
On October 11, the eve of the 100-day countdown to the Beijing 2022 Winter Olympics, major global Internet platforms officially released a series of promotional short videos about the host cities of 2022 Winter Olympic Games themed "Highlighted City for Summer and Winter Olympics", which have been planned and launched by Media and Communications Department of Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games. These short videos highlight the culture, history, fashion, and Winter Olympic elements of Beijing, the "Host City for Both Summer and Winter Olympics", sending best wishes to the upcoming Beijing 2022 Games.
The teaser trailer of "Hello, the Host for Summer and Winter Olympics" is centered on the Summer Olympics successfully held in 2008 and the upcoming 2022 Winter Olympics. The cheerful clip highlights nice views, competition venues and scenery in every season of Beijing. The series comprises 12 episodes with three themes, i.e. "Olympics", "History" and "Trending". "Olympics" shows that the Chinese has a great interest in fitness and winter sports. Beijing is ready to hold a grand Olympic event for athletes from various countries. "History" presents the harmonious integration of nature, cities and profound culture. "Trending" focuses on detailed and artistic presentation and highlights the charm of Beijing, a modern, inclusive and fashionable capital city.
From October, 2021 to February, 2022, the videos will be played on major domestic and overseas Internet platforms. During the Beijing 2022 Winter Olympics, they will be played continuously on the big screens of competition venues. Integrated online and offline promotion will create a favorable atmosphere for the successful holding of the Games as planned.
(Note: Content source is from beijing2022.cn.)